All it took was one luscious full page glossy ad and POW! I wanted chocolate in a way I had never wanted chocolate before.
It was so innocent. I was just flipping through the pages of a freebie fashion magazine when I saw the newest kind of chocolate.
One look and I was hooked.
That was in December. Since then I have thought a lot about this new chocolate. I've visited stores with samples, and researched on the web. Apparently my craving is the result of successful advertising.
Yes, chocolate diamonds are the newest thing in jewelry world. It seems that certain diamond mines have been producing deep brown diamonds lately. For years brownish colored diamonds were considered "low colored" and not particularly desirable.
But hey! There is a mine producing diamonds....and after all, a brown diamond is still a diamond, right?
Hmmm....how can women be enticed to want to buy brown diamonds?
One jeweler had an idea: Market them as Chocolate diamonds.
Women love chocolate, right? And women love diamonds.
Put them together and you've got an unbeatable match: Chocolate diamonds!
(or Cognac diamonds if the stone is a little lighter, and Champagne diamonds if they are lighter still...)
Wow. Oh wow. Sign me up right now. Call me a sucker, but I just love the way the white diamonds look against the brown diamonds.
Very sophisticated, yet casual.
(The first piece above piece is calling my name from Macy's. It is a LeVian design, the company that dreamed up this whole chocolate diamond thing in the first place. I am doing deep breathing to resist dropping a money amount that includes a comma for this bit of bling....)
Naturally, it is always possible to find something for a little less. Like this pendant, at about a third of the price of the first one.
I, of course, like the first one best.
In December only one jewelry store was carrying chocolate diamonds. Now even QVC has "chocolate diamonique" jewelry. All the bling without the sting. Stingless to both the check book and human toil and soil damage. "Cultured" diamonds are what those CZ and diamoniques are being called these day of "Save the Planet" going green in all things.
I remember not too long ago when pink diamonds were SO in. Remember J. Lo and Ben Affleck's misbegotten engagement? Next thing you knew everywhere you looked there were pink CZs.
And then there were all those yellow diamonds out there for awhile. "Canary" diamonds was what the fashion magazines called them. I never could imagine them on me or anyone else that I knew. I never did see a yellow "cultured" diamond though.
Koby Bryant bought his wife a honking lavender diamond after he was indiscreet, although he admitted to nothing at the time.
So various colored diamonds have had their various days.
And now it is time for chocolate.
Doesn't this just suck?
Now I have to resist chocolate to eat, because of too many calories, and real chocolate diamonds as well.
(Chocolate heart diamond above from here.)
PS: Now there is also "chocolate gold" in addition to white, yellow and rose gold. Interesting, no?
PSS: Don't you think chocolate diamonds are similar to smoky topaz, which just happens to be Mr. B's birthstone?
And since my birthstone is diamond....
I'm just thinking out loud here....hint hint....